SIGN Network
Content Creation
What’s it all about?
In 2020, we conceptualized and developed a marketing campaign for the network of six foundations in Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia and Kosovo. The goal? Inspiring philanthropic culture among the general public, sparking the feeling of local ownership and spurring more engagement in community development.
Educational yet unpretentious, inspiring yet down-to-earth campaign “Good Society” had a reach of total 1.851.051 people.
Campaign was focused on social media, primarily Instagram and Facebook, but included other channels like articles on popular news portals, video coverups and even merch.
It celebrated local enthusiasts, showcased the impact of civil initiatives across the region, questioned the “nothing can be done” mentality and sparked some debates about responsibility citizens, media, companies and institutions have in creating a better society.
2021 Sequel
Part two of the project was led by Trag foundation in Serbia. Freshened up design-wise, the campaign listed even more examples of what each of us can do to improve local community. It reached 919.563 people in less than one month.
Client’s Note
"We’re very satisfied with cooperation with Frank, which has been going on for many years and projects. Their absolute commitment, ability to cut to the point of the task, efficiency and responsiveness, along with impressive talent and creativity, are more than enough reasons to recommend them."