Sweduco
Brand Starter Pack
What’s it all about?
Sweduco is a young company which cares about the elderly. They were founded in Sweden in 2020, out of an urge to ease the dramatic impact of pandemic on care homes and health system and minimize the spread of infections among the elderly.
They came to us to set their brand on solid grounds. We tailored brand starter pack to fit their needs and ended up creating brand positioning, tone of voice and key messaging, logo and visual identity, website, brochure and sales presentation.
Sweduco hero product was a little something called Nellie, an innovative machine in charge of handling incontinence material, simply and quickly sealing each diaper and resolving the problems of odours and safety in matter of seconds. Not an easy topic, but one that’s necessary.
To really get to our primary audience – the procurement teams of major care homes – we wanted to balance out technical and human side of things. We thus crafted entire look, talk and feel to be informative and competent, yet down-to-earth and compassionate.
Client’s Note
”We have worked with several marketing companies over the years, but no one has ever shown such service, skills, and good apprehension of our vision as Frank did. Great work and such pleasant collaboration. Highly recommend.”